Great news from Microsoft are coming these days:
Geographic expansion: A large part of your success in Marketplace hinges on your app’s discoverability and reach. I’m excited to announce a number of new consumer and developer markets to help get your app in front of more people.
- 19 new consumer markets. Starting today developers can publish their apps to consumers in 19 new countries, in addition to the 16 that Marketplace already supports. The 19 new markets include Brazil, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hungary, India, Japan, Netherlands, Norway, Poland, Portugal, Russia, South Africa, South Korea, Sweden and Taiwan.
- 7 new developer markets: Also starting today developers from 7 new markets (Welcome!) can register in App Hub and submit apps. The 7 new developer markets enabled include: Chile, Colombia, Czech Republic, Hungary, Israel, South Africa and South Korea.
- In a couple of months (early fall 2011), developers will also be able to register from China. We will also expand the registration support already available in India.
But what does this mean in reality? As a developer, I am able to publish my WP apps in 19 new countries now, but are people in these countries able to buy them?
I cannot change my WP device locale now, because it requires a reset to the factory state. But let’s try something much simpler – to change Zune PC client behavior. When you change the locale of your Windows 7, the Zune opens with locally available features. To be able to browse WP7 marketplace, I have my PC set to the UK locale. Let’s look at the Zune menu now:
Switching to the CZ locale…
So, that’s it. We are not there yet, it’s not possible to buy or even browse neither paid nor free apps in the Windows Phone marketplace on a correctly set PC in Czech Republic. Perhaps you may do it from a correctly set phone, but I doubt it. If any of my readers is able to reset his or her phone now and try a Live account from any of the above mentioned countries, please let me know.
The Beatles, Wait: